Originally from San Francisco and a self taught "full stack engineer"- writing his first code over 25 years ago, Leif spends his time consulting, investing, and collaborating with businesses around the globe (with his current focus on MENA regions). Leif combines his technical expertise with product and business development skillsets to produce impactful future-forward solutions for his clients. He is also a seed investor focused on SAAS and hardware.
Throughout his career, Leif has held key roles at multiple innovative and award winning ad-tech start-ups, worked on international partnerships and technical integrations into new systems and markets from Europe to South East Asia. Leif has supported and pitched many of the world’s largest consumer packaged goods companies, multiple top 100 internet retailers, publicly traded agencies, and major grocery chains in Australia.
Leif follows the management style and methods developed by pioneering innovators of product and industrial design by Toyota, and the lean business development movement. The same methods used by the most successful technology companies and startups.